The most appealing CG you will see all day…
…if you just woke up and are planning on going to sleep right after you watch this.
I can’t believe that this was put out by the same studio who animated this imaginative sequece:
Hopefully this new piece of Shrek marketing material is not indicative of the quality of the actual film. While I don’t think that it is (and my own experience with feature films tells me that a PR department somewhere makes this stuff) I have to ask WHY? Why was this piece created? I guess it’s supposed to be a take on the dancing baby from several years ago?
Why not animate it better? The Shrek advertising piece is actually WORSE than the dancing baby clip. What’s more, the dancing baby clip was a big deal… in 1996. That’s more than eleven years ago. Eleven years! Are people going to get the connection, if that is indeed what they were going for? I don’t know that they will. Even if they do, is that worth it? It’s not even animated that well. Then again, it got me to blog about it, and maybe people will be talking about it, and maybe that was the point?
Maybe the marketing guys and gals are more clever than I thought.
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On May 13th, 2007 at 12:00 am
Ugh, not only that, but they didn’t even use a pre-loader for the animation. The music kept skipping and the video stream stopped half way through.
On May 13th, 2007 at 12:00 am
Sweet merciful crap, this marks the end of animation, if not civilization, as we know it.
On May 13th, 2007 at 12:00 am
One thing that separates the two sequences is that Madagascar had both an intentionally different visual style AND animation style! They were made by different people, even though both were by the same studio. But yes, I prefer Madagascar’s style better. When the first Shrek came out, we had no idea CGI could be done differently than that.
On May 13th, 2007 at 12:00 am
The animation in the shrek dancing video is pretty terrible. I saw this thing on TV and they were showing shrek 3 and some bonus stuff and the CGI is really great! I actually made the connection to the dancing shrek o that dancing baby from 1997… even tho I was only 7 years old it stuck in my head. Maybe the quality isnt so great in the dancing so that it could play better on the internet?
On May 13th, 2007 at 12:00 am
After witnesses that Shrek promo; my colon clenched, my head hung painfully low, and I let a single tear run down the length of my cheek.
On May 13th, 2007 at 12:00 am
I hope you’re kidding about it being appealing (I know you are), since it’s hidious. And I’m not just talking about the animation. The models look like they came from a low-rez version of Shrek. The characters have no weight or anything that makes them realisic. I’m sure that the movie is not reflective of this. But, from a marketing perspective this works, because it unfortuatly is what the American public likes.
On May 13th, 2007 at 12:00 am
Well you know what they say…. “If it’s animated you gotta have dancing in it!!” Dancing penguins, dancing dinosuars, dancing ogres. Dancing and animation go together like feet and shoes!!
Seriously though, two words… YUCK and PUKE!
On May 14th, 2007 at 12:00 am
Avi beat me to it. The American audience don’t really care. They’ll just think it’s cute and funny.
But truth be told, the designs in Shrek are pretty lame compared to what we’re capable of now.