I was excited when Willy Hartland, a colleague from my MTV Animation days, snagged an “Excellence in Humor” award at this year’s ASIFA-East Animation Festival. He won for his work on “Pick It Up”, a ska-inspired music video commissioned by Yo Gabba Gabba (the colorful and crazily cool pre-school show which airs on Nick Jr. and is produced by Wild Brain.) The uber-bouncy music features Alex Desert from the ska/rocksteady band Hepcat. The song was recorded by gogo13.
It’s the most entertainingly educational music video about neatness ever!
Some inside scoop: Originally, the spot was going to be done in claymation. Here is a 3-D version of the father that wasn’t used. (It was decided that Flash was a better option for many reasons, budget being one of them.)
Here are some early storyboards that Willy sent along: