We’re all familiar with the classic “Got Milk?” campaign, which was sponsored by the California Milk Processor Board. Now another scrappy milk-promoting trade group, the British Columbia Dairy Foundation, is promoting a video contest on YouTube.
To enter, make a video with the message “Must Drink More Milk” and upload it to YouTube. Each month, two winners will be named. At the end of the year, one Grand Prize winner will win a MacBook Pro or MacBook Air (with Final Cut Pro). Oh yeah, you MUST BE A RESIDENT OF BRITISH COLUMBIA to enter.
I really like the video above, a stop motion fight scene where our underdog champion is a claymation version of one of those wobblies monsters you stick on the end of a pencil. I wish the BCDF would credit the animators and make it clear that eight YouTube videos most prominently posted were done by pros and had “real budgets” and the supervision of an advertising agency. The fight scene is by at Bent Image Lab. (Chel White, Ray Di Carlo, and David Daniels formed this Portland, Oregon studio in 2003.)
PS: For an online gallery of the classic milk mustache ads, check out this link.
PPS: Here are some earlier spots for the BCDF with animation direction by Curious Pictures.
After the jump, another Bent Image Labs video, starring Russian nesting dolls with very annoying voices. And a few videos by an actual contest entrants.