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Superbowl is a super time for animation

January 30th, 2009

Up poster

The Superbowl is going to be on TV this Sunday. While the Superbowl is usually not an event that is considered a “must see” for many artist types, there are many animated reasons to watch this year.

First of all, there are the commercials. Even in such an economically depressed times, there should be many animated commercials. In other years, the Superbowl commercials have been like a mini film festival, with many different styles and techniques on display.

Secondly, we should be seeing a new trailer for the Disney/Pixar film “Up”. I would love to see something along the lines of the Mike & Sully through the closet door type of thing, where the trailer is not made up of content from the film. I think that tends to give away too much.

Another great reason to watch is the 3D trailer for the Dreamworks film “Monsters Vs Aliens”. Before the game, be sure to grab some free 3D glasses from your local SoBe display. This is a little tricky. The 3D that is used for the commercial (Red & Blue lenses) is NOT the same technique that will be used in theaters. Also, if you’re not wearing the glasses, I think the commercial may look like a muddy mess. I think this may backfire and turn off some potential audience members. We’ll have to see if this commercial works and puts butts in seats. Hopefully it does.

Go Steelers!

-Floyd Bishop

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