Running into this old article on the origins of the MTV logo (designed by Manhattan Design: Pat Gorman, Frank Olinksky, Patti Rogoff) in my junk recently reminded me of the accidental process that “branding” is and how often the most successful stuff seems to have an innate intelligence that really isn’t there.
Sometimes I watch a great cartoon and marvel about how the creative team thought about something or other, or how smart they were to use the music a certain way, or how they must planned for the world domination they have.
And then I remember. It’s all an accident. Sure there’s talent, often there’s who knows whom, maybe the fix was in. But luck, never underestimate it.