Fred Seibert's Blog

Mopsy Flopsy and Ted

A few months ago I posted the original pitch bible for Wow! Wow! Wubbzy! In that spirit, I thought some might enjoy Bob Boyle’s actual creative work that kicked off the whole project in the first place.

Originally, we were looking for a creative way to enter the pre-school market. It occurred to me that picture books could be a parallel universe to our cartoon shorts, a way for commercially minded artist/animator/writers to show their stuff in the best possible light. Eric Homan approached a number of folks, and Bob Boyle was one of the earliest people to show up with the goods (like he always is). We’d started working together in production with Oh Yeah! Cartoons (Bob even created two shorts of his own), and continued for through years on The Fairly Oddparents.

Flopsy, Mopsy & Ted was the second picture book came in with. It’s pretty much the complete template of the series that followed. With a few name changes –first the Wubby, Widget & Walden, then with a legal challenge to Wubbzy, Widget & Walden, and finally to W!W!W!–Bob wrote the pitch, and then the pilot script. We were off and running.