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Fred Seibert's Blog

Archive for the ‘Press’


On Bloomberg.

November 25th, 2008


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Bloomberg Television made a terrible mistake and booked me as the first guest on their new show ‘Venture’: The World of Entrepreneurship in October. The host Mike Schneider was much better than I was, and the entire staff (including associate producer Nikole Yinger) was fantastic to work with. It was a great experience; it’s rare for someone like me to be featured in a solid half hour interview, Charlie Rose style. And once again marveled at the power of media when I got emails from around the world after the show aired across the weekend. I know, I know, I’m in the media, but when you get hit with it from an obscure appearance it’s always amazing.

On the radio.

November 25th, 2008

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My former Next New Networks colleague George Stewart suggested me for an interview on Leonard Lopate’s radio show on New York’s NPR affiliate, WNYC, to discuss “TV on the Internet” with John Gottfreid (Devour.tv) and Geoffrey Drummond (A La Carte Communications). It turned out pretty well, considering the continuing surprise that some folks still have about how popular the medium really is. (Thank you, producer Leslie Dickstein.)

TV On The Web: The Leonard Lopate Show, WNYC-FM

When cable was high tech.

February 24th, 2008

ROOM AT THE TOP FOR YOUTH IN HIGH TECH

My friend and former colleague, media professor Jay Newell, sent me this picture and article from The New York Times (July 1982) to remind me how skinny I once was. It’s about youth in the then new media of cable television at the company we worked at (now called MTV Networks), and one line in particular struck me as relevant to today’s new media. MTV executive producer Julian Goldberg says,

”Look at those faces,” he said, pointing to a group in jeans and T-shirts. ”At the networks, some of them would be ‘gofers.’ Here they’re directors, producers, they’re in charge.”

It’s true again today, only now it’s also true in cable TV too. Or, as my friend Mississippi Fred McDowell once said, “Here we are again, doin’ that same ole thing.”

Look around Next New Networks, and everywhere else in the internets too.

You can read the whole article here, here, or below. [Read more…]

It’s been a busy day.

June 26th, 2007

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Everyone at Frederator Studios has been busy with shorts, series, and now, movies.

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Lots of you know how much we admire Genndy Tartakovsky. He created Dexter’s Laboratory, the first series to come out of our first shorts program, before breathing life into The Powerpuff Girls and Clone Wars. And, of course, creating and directing the semial Samurai Jack. I’d always felt it would make an awesome movie, and thanks to the good graces of the folks at Cartoon Network, who saw clear to letting it into our careful hands, that awesome feature film might have a chance of seeing the light of day.

It’ll be written, directed, and creatively overseen by Genndy in glorious, un-PC, 2D.

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Doug TenNapel has been a powerful creative force in comics, videogames, and TV series, and Kevin Kolde, always the videogame fan, introduced us to the creative opportunities in Doug’s innovative (“wacky and quirky animation”) back-to-the-future claymation game The Neverhood.

Doug will be writing and directing.

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Dan Meth wrote a post about the movie he’s writing and directing based on the Seven Deadly Sins. What we hadn’t mentioned is the involvement of the inimitable Don King. In the year Dan’s been associated with Frederator he’s seen the release of his first big YouTube hit, and the first festival recognition of one of his productions. Seven Deadly Sins will be his first feature.

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Our logo’s been designed by Floyd Bishop though I’ve been too busy to get back to him to finish it and even to negotiate a fair price. Of course, he’s been busy having a new baby in his family and moving cross country. Please don’t mention it to him.

That’s it for now. It’s an honor that these world-class creative people would be interested in working with our company. I hope we can live up to their expectations. We’ll be posting more information as we’ve got it for you.

Here’s the full release:

Frederator Films Comes to Life in 2 Dimensions

FRED SEIBERT AND Producers KOLDE AND GARDNER OPEN FILM DIVISION; ANNOUNCE FIRST THREE FILMS IN PRODUCTION SLATE

LOS ANGELES, June 26 /PRNewswire/ — Frederator Studios founder Fred Seibert announced plans today to launch Frederator Films, an animated feature film company with a mission to produce 2-D animated genre movies budgeted below $20 million. Seibert is launching the company with Kevin Kolde and Eric Gardner, with all three acting as producers on the projects.

Frederator Films has over a dozen projects on its initial development slate, the first three of which were announced today, each representing a different genre:

– A feature based on Samurai Jack, with original creator Genndy Tartakovsky attached to write and direct. The seminal, Emmy-Award winning, animated TV series aired on Cartoon Network from 2001 until 2004. The Russian-born American animator is also renowned for the series Dexter’s Laboratory and Star Wars: Clone Wars.

– The Neverhood, a film based on the cult favorite claymation PC-based computer adventure game created by Doug TenNapel and released by Dreamworks Studios in 1996. TenNapel has signed on to write and direct the feature length film, which will be painstakingly shot in Claymation. TenNapel is an Eisner award-winning graphic novelist, has created a number of computer and video games including Earthworm Jim and Skullmonkeys, and the animated series Earthworm Jim and “Catscratch” for Nickelodeon.

– The Seven Deadly Sins is a hip-hop animated feature. The film will be written, designed, and directed by flash animator Dan Meth. Renowned personality and boxing promoter Don King is the first voice actor attached to the project.

Production on the first film, Seven Deadly Sins, is expected to commence in the fall of 2007. Frederator plans to produce two films a year.

Principal production will be located in Hollywood and New York.

“Our studio’s successes have been built on the best creative talents in the animation business. Genndy Tartakovsky, Doug TenNapel, and Dan Meth are continuing a tradition of original cartoons we began in 1998 and moving it
into feature films,” explains Seibert.

Gardner added, “Fred is the master at identifying voids in the
marketplace and filling them with paradigm-shifting content– there has been a dearth of both 2D and genre animated feature product which Frederator Films will be rectifying, much to the delight of young males everywhere.”

Frederator Films’ producers each bring a unique range of capabilities and experience to the company. Fred Seibert, the former president of Hanna-Barbera and the original creative director of MTV, opened Frederator Studios in 1998, an independent American animation studio producing original cartoons. Seibert’s debut production for Cartoon Network was What A Cartoon!, which spun off a number of hit series including Cow & Chicken, Dexter’s Laboratory, and Powerpuff Girls. Moving to Nickelodeon, he continued his streak with The Fairly OddParents, ChalkZone, and My Life as a Teenage Robot. Kevin Kolde is a veteran producer who ran Spumco, John Kricfalusi’s (”Ren & Stimpy”) company, for over a decade. Gardner is Chairman/CEO of Panacea Entertainment, a talent management and production company he founded 36 years ago, repping such diverse clients as Donny Osmond, Richard Belzer, Paul Shaffer, The Sex Pistols, Elvira, Timothy Leary, and members of the Rolling Stones, Pink Floyd, and The Who. He has produced over 100 hours of televsion and several features.

SOURCE Frederator Films

POSTCARDS FROM TOONLAND

March 22nd, 2006

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“IF YOU’RE TOO ADULT TO WATCH CARTOONS, PLEASE BE assured that the one ray of optimism in this hellish world today is that this frivolous medium of children’s entertainment has recently reversed its nearly half-century slide into ever-diminishing returns to finally become the subversive, literate and irascible art form it was meant to be. If you’ve kept an eye on toons, you can surely understand our unmitigated delight when we learned that the innovative animation studio Frederator had decided to collect their rare inventory of industry-insider promotional postcards into a single volume, Original Cartoons: The Frederator Studio Postcards 1998-2005. More than just a vital testament to how a company’s faith in an artist could revolutionize the way kids think, it’s an opportunity to find out how Fred Seibert, owner and founder of Frederator Studios, ushered in the brave new anime of The Powerpuff Girls, The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, Cow and Chicken, Johnny Bravo and Dexter’s Laboratory.

“Beginning his umpteenth career at the nadir of Hanna Barbera, Seibert admits that ‘It was depressing to me to see how cartoons had evolved into animation.’ With a back-to-the-future approach, Seibert learned from the old masters what had somehow been lost: ‘How could anybody but the artist be the primary talent? If you can’t draw, you can’t write.’ In a world where the state of the art was Smurfs reruns, Seibert just followed the advice of an 86-year-old Joe Barbera. ‘He told me Fred Quimby was a great producer because he did nothing. I thought, “Yeah, I can do that.”‘ Yes, kids, it’s that simple: ‘Trust the talent and stay out of their hair.’”

By Carlo McCormack, Paper Magazine.
Artwork from ORIGINAL CARTOONS: THE FREDERATOR STUDIO POSTCARDS 1998-2005 (EASTON)
TOP AND BOTTOM RIGHT POSTCARDS: DESIGN BY ADAMS-MORIOKA