Fred Seibert's Blog

We’re going more shorts crazy around here than ever before. Aside from the long-awaited Random! Cartoons (Nickelodeon will eventually play these on TV, really), and The Meth Minute 39 launching this next week, we’ve got plans for millions more! You read it right, millions! What better time than now to continue the tale of our journey.

Blog History of Frederator’s original cartoon shorts.
Part 1. Part 2. Part 3. Part 4. Part 5. Part 6. Part 7. Part 8. Part 9. Part 10. Part 11. Part 12. Part 13. Part 14. Part 15. Part 16.

Now, what was the pitch going to be to my Turner Entertainment colleagues, a bunch of high flying, smarter than the room, young cable television executives? Why in hell would they want to do cartoon shorts like the old school?

There were some really smart people at Cartoon Network like Mike Lazzo (the original programmer and soul of the place, and not incidentally the brains behind [adult swim]) and Scott Sassa (Turner’s entertainment bossman and mine too), but it looked like some others around there were going to have to be finessed into agreeing to our wacky plan to go back-to-future and make cartoon shorts.

First up was the question “Does Cartoon Network really have to work with Hanna-Barbera on its original programming? There are a lot of other newer, cooler studios.” Yes, came the answer from on-high. Why else would we have paid hundreds of millions of dollars for the joint and kept the studio running?

Next, “Well, what have you got for us?”

This issue was more challenging. Everyone was used to a certain kind of programming (animated sitcoms) pitched in a certain way (character drawings, story premises, “bibles”) which would be picked to death by network executives. I had no interest in this system and wanted to give cartoonists freedom to make cartoons the way they wanted: funny, short, and funny.

Besides, Cartoon Network’s agenda wasn’t actually making good cartoons. The agenda was to get the network distributed across the world (they were in less than 5 million of 95million+ homes in America) and the cable companies wondered why Nickelodeon wasn’t enough. Original programming was one of the answers.

So, essentially my pitch went thusly:

The studio just released two series with a lot of seeming promise (2 Stupid Dogs and SWAT Kats). They cost over $10million and failed within six weeks and everyone at Cartoon Network had liked them. With all said and done they essentially failed.

Since cable companies don’t really watch cartoons, the quality of the cartoons didn’t particularly matter to them that much (not that it didn’t matter to us), it was the ability to promise new programs. Spending $10million for two public ‘promises’ (that is, two new cartoon series) didn’t seem like that great a deal to me.

Instead, why not let Hanna-Barbera spend the $10million to make forty eight promises. That’s right, Hanna-Barbera will produce 48 brand new cartoons for the Cartoon Network in two years. That would be a public relations announcement of an original program every two weeks for two years. Original premieres would debut at 7pm before every other Sunday night movie on the channel.

Additionally, it would add to the thousands of cartoons already in the Turner Entertainment library. And hadn’t the company been running hundreds of non-famous early Looney Tunes on their networks and selling ads around them 50 or 60 years after they were made and seemingly forgotten?

And besides, one of them could be spun off as a hit series. It was clear to everyone I had no experience making cartoons, but ignorant though I was, how stupid would I have to be to produce 48 shorts and not have one of them be good enough for a series?

(More next time.)

Blog History of Frederator’s original cartoon shorts.
Part 1. Part 2. Part 3. Part 4. Part 5. Part 6. Part 7. Part 8. Part 9. Part 10. Part 11. Part 12. Part 13. Part 14. Part 15. Part 16.

From a Frederator fan:

Were all the CN’s World Premiere Toons and Nickelodeon’s Oh Yeah! Cartoons considered to be pilots for series or are some made to be one-shot stuff?

Andrés, from Chile.

Good question Andrés, and one we get fairly often, even from some of our potential creators.

Of course, the answer is “Yes and No.”

Ultimately, the purpose of doing all our shorts (not only World Premiere/What A Cartoon! and Oh Yeah!, but also the latest set of Random! Cartoons) is looking for filmmakers and characters that are strong enough to sustain lots of great cartoons. Not unlike it was back in the day when Felix, or Betty Boop, or Mickey or Bugs launched with one short that led to another and another and another. The optimistic hope we always have is developing the kinds of relationships we have had with creators over the last 15 years that lead to wonderful series of films.

However, when we call for ideas to come in, one of the first things we always say is that we’re not really looking for “pilots,” but great stand alone cartoons that have memorable characters at their center. A pilot” often tries to solve all the problems and answer all the questions that might arise in the future of a series. Frequently, there’s an attempt to introduce all the main characters and plot points. I think that’s a mistake, because the pilot episode then becames pedantic and sometimes pretty boring.

Our hope in a short is, not to put too fine a point on it, great. A tall order to be sure. But the way I figure it is that a fantastically funny short without all its questions answered has a better chance to be a wonderful series, than an only OK short. And yes, I understand that it’s not so darn easy to make a great cartoon. Look at all the talented creators we’ve worked with over the years, and how seldom their films become hit series.

In the end, the reality is no matter how hard we try to find cartoons with rich, memorable characters we have a lot of shorts that are just fun one-offs. We’ll be running one on Channel Frederator in a couple of weeks, Harvey Kurtzman’s Hey Look!. It’s based on an early newspaper strip of Harvey’s, sublimely adapted and directed by Vincent Waller, and we tried like the dickens to make the characters funny and indelible. Are they? You’ll tell us, but to my mind, it’s a great one-shot.

Ah well, that’s the way the cartoons animate.

On a whirlwind one day trip to Hollywood last week for a wrap party for Butch Hartman’s The Fairly Oddparents (the second successful spin-off series from Oh Yeah!), I had a chance to catch up with a new friend, and a couple of long timers.

Melissa will be filling you in on Adam Henry’s Tiffany.

Up next was the unique and talented ‘Pat’ Ventura, the first man I ever offered a short, and the person who convinced me the classic seven minute cartoon would become my format of choice. His love for Laurel & Hardy is contagious, as is his Dangerous Duck Brothers.

I started an international storyboard contest at Hanna-Barbera in the 90s. The first second prize winner was Dave Kirwan. The next year’s winner should have been his 16 year old son Alex, but, when we found out he was below our legal winning age, we hired him instead, as an apprentice on Johnny Bravo. Then he became our first creator in 1998’s Oh Yeah! Cartoons on Nickelodeon, and has since become one of the leading art directors (Frederator’s own My Life as a Teenage Robot and Call Me Bessie!) in the cartoon industry (all before he was 25 years old!). So, I guess we were forced to see Alex Kirwan’s pitch on Mike & the Kingdom of Petunia.

Thanks to Pat and Alex for their kind permission to post their artwork.

I’ve been a huge fan of the cartoon music ever since I was a kid and realized there was a difference between Looney Tunes and Hanna-Barbera. I had an essay written once about the greatness of HB’s Hoyt Curtin (there was already plenty on Carl Stalling), and when I started making cartoons I vowed to pay special attention to the scoring, since I felt it was an essential ‘character’ in a film. So, every once in a while I’d like to pay homage to the great contemporary composers who work on Frederator cartoons.

Guy Moon has produced more scores for us than any other composer; we met through Bodie Chandler, Hanna-Barbera’s music director, a great champion of new artists. Starting with The Addams Family, Guy went on to really prove his chops on the deceptively challenging What A Cartoon! shorts, which led to Cow & Chicken and Johnny Bravo. When we moved over to Nickelodeon Guy would hold the record for the most scores for Oh Yeah! Cartoons, and those in turn led to the lead chair on The Fairly Oddparents and ChalkZone, in addition to one of our movies, The Electric Piper. And Guy’s been no slouch working on other shows and films either. Whew!

Growing up in Wisconsin, going to college in Arizona (loving Chick Corea’s Return to Forever), Guy and his family live in Los Angeles’ San Fernando Valley.

Thanks Guy, for all your great work.

Bernie Petterson has been one of the stellar artists on various Frederator cartoons (among others) for longer than anyone would like to admit. Brought into the Oh Yeah! Cartoons by Dave Wasson, he became a key part of the teams on ChalkZone and My Life as a Teenage Robot. Here are two typically wonderful illustrations Bernie’s done of ChalkZone creators Bill Burnett & Larry Huber.

I’ve qvelled about Larry Huber before on this blog.

But writer/producer Bill Burnett (or Billllll, as he sometimes goes by) is probably someone new to most of you. Our long and wonderful relationship began when Bill was a writer at my advertising agency in New York in 1988. He eventually became our Creative Director, creating some groundbreaking campaigns for Nick-at-Nite, Sassy Magazine, and Nickelodeon; he even named a network called Comedy Central. The two of us bonded over our mutual belief in popular music as a supreme cultural force, and I found out that after songwriting, his next passion was for cartoons.

Against all logic, I was named president of the venerable Hanna-Barbera Cartoons in 1992, and, no surprise, one of my first creative hires was…Bill Burnett. Officially, he moved to Hollywood to run our marketing department, but he and I both knew that he would make his way into production. He became story editor on Dave Feiss’ legendary Cow & Chicken, and went on to create a record eight shorts for Oh Yeah! Cartoons. Including, of course, ChalkZone. And I’m happy to announce that along with co-creator Jaime Diaz, Bill will join the Oh Yeah! team again to produce Dr Froyd’s Funny Farm.