Fred Seibert's Blog

As regular readers know, Frederator Studios started sending out postcards in 1998. We intended them to be an extension of the posters we started at Hanna-Barbera to accompany What A Cartoon!, our original shorts series (where we launched seven series and a movie, like Genndy Tartakovsky’s Dexter’s Laboratory, David Feiss’ Cow & Chicken, and Craig McCraken’s The Powerpuff Girls).

So we started sending out creator cards during the first three seasons of Oh Yeah! Cartoons, sprinkling a few general hype cards for the studio along the way. After a hiatus created a little withdrawal, and the opening of our New York office, we launched a more avant series with our graphic designer friends at Adams-Morioka in Beverly Hills. 2004 started a period of renewed postcard energy, and for the last year or so we’ve sent out three cards every few weeks (the three above are this week’s) to a limited of our nearest and dearest.

And maybe you. I’d like to make a special offer: after each blog posting on a postcard mailing, for the first person that sends their address to hey@frederator.com, we’ll add you to our future list. I’m not going to hype this offer anywhere but here, and not often, so make a note, and join this exclusive group.

In the meanwhile, click here to all our Frederator card series.

We’re very excited to have received the pre-publication copies of our first official Frederator book (co-edited with Eric Homan and published by the Easton Studio Press), the collection of postcard series’ we’ve been sending out since 1998. (Also included, essays and interviews by Jerry Beck, Steven Heller, and Joe Strike).

Even though the official release date is November 30, we’re going to pre-sell copies directly from our site starting in September. (Along with a special, very rare and limited box set of all the original postcards.) Or you can pre-order directly from Amazon.com.

In the meantime, you can download a PDF of the book for your previewing pleasure.

(By the way, since a lot of you have asked: the incredible Craig Kellman did the cover illustration. He dashed it off quickly for a card he sent me about 10 years ago, and I always thought it was an amazing drawing for such a casual effort. Thanks Craig.)

If I’m reading our own blog archives correctly, we haven’t made a postcard entry in about six weeks. So, for those who’ve just joined us: Frederator Studios has been sending out promotional postcards since sometime in 1998. We began with the first season of Oh Yeah! Cartoons, creating individual cards for each of the original 30+ cartoons we made that year.

Each card in our current 5th series is sent to 200 lucky individuals, and the three up above are about to go in the mail this week. If you’re keeping track of such things, Oblivion Records was the independent blues and jazz record label I founded in 1971 with Honest Tom Pomposello.

Click here to see all our Frederator card series.