Fred Seibert's Blog

This advertising was one of the choice campaigns from one of our pet projects at my ad agency. Like I said a few days ago, in the mid-80s my partner Alan Goodman and I came up with the idea of the first oldies TV network, Nick-at-Nite, and our creative director Noel Frankel developed the ad that was the perfect way to start telling people about our nutty approach to building the identity. Then, writer Bill Burnett kept coming up with the twisted ads for places like TV Guide.

Soon Nick-at-Nite was the most popular cable network in prime time and we needed to start selling some ads. Bill Burnett came up with the idea of a faux editorial campaign for the advertising trade magazines (like Advertising Age and Adweek) from a media pundit, Raul Degado (written by Bill, modeled by Tom Pomposello, who had one outrageous media buying scheme after another, every week. By the end of each column, of course, Nick-at-Nite seemed the perfect real time solution to the advertisers’ problems.

This one could be my favorite. It’s funny, and, it came true!

I suppose you’d have to be a certain age to appreciate this Bewitched poster my old ad agency created in the 1980s for Nick-at-Nite. Or any of the other ads we made for them. But I wanted to put it up anyway because it’s some of my favorite work from those days (and it’s funny). My partner Alan Goodman and I conceived the idea for the network and built it for Nickelodeon in 1985, and Fred/Alan Creative Directors Bill Burnett and Noel Frankel created the campaign. (You probably know Bill from his cartoon life as the co-creator of ChalkZone and a number of Oh Yeah! Cartoons.)

For whatever it’s worth, I’ll throw in the first written description we put together for Nick-at-Nite, two or three years after it went on the air. You might note that it’s also the first linking of Nick-at-Nite with TV Land (”Hello out there from TV Land!” a variation of the 1950s original “Hello out there in TV Land!”), the precursor to MTV Networks spinning off the 24 hour network called TV Land.

Positioning Nick-at-Nite