Fred Seibert's Blog

I suppose you’d have to be a certain age to appreciate this Bewitched poster my old ad agency created in the 1980s for Nick-at-Nite. Or any of the other ads we made for them. But I wanted to put it up anyway because it’s some of my favorite work from those days (and it’s funny). My partner Alan Goodman and I conceived the idea for the network and built it for Nickelodeon in 1985, and Fred/Alan Creative Directors Bill Burnett and Noel Frankel created the campaign. (You probably know Bill from his cartoon life as the co-creator of ChalkZone and a number of Oh Yeah! Cartoons.)

For whatever it’s worth, I’ll throw in the first written description we put together for Nick-at-Nite, two or three years after it went on the air. You might note that it’s also the first linking of Nick-at-Nite with TV Land (”Hello out there from TV Land!” a variation of the 1950s original “Hello out there in TV Land!”), the precursor to MTV Networks spinning off the 24 hour network called TV Land.

Positioning Nick-at-Nite