Fred Seibert's Blog

My former Next New Networks colleague George Stewart suggested me for an interview on Leonard Lopate’s radio show on New York’s NPR affiliate, WNYC, to discuss “TV on the Internet” with John Gottfreid (Devour.tv) and Geoffrey Drummond (A La Carte Communications). It turned out pretty well, considering the continuing surprise that some folks still have about how popular the medium really is. (Thank you, producer Leslie Dickstein.)

TV On The Web: The Leonard Lopate Show, WNYC-FM

Tony Schwartz, 1923-2008: his ‘daisy ad’ changed political advertising.

Even though he became famous in an era of black & white and radio, Tony Schwartz taught core lessons of communication to everyone in the media. Whether they knew it was coming from him or not.

His most famous piece was this campaign spot for Lyndon Johnson in 1964, which, lore has it, ran only once (and never even mentioned the opponent’s name) but was responsible for defeating Barry Goldwater in a landslide.

My mentor, Dale Pon, not only insisted I buy and read Tony’s book “The Responsive Chord,” but that I should meet the man himself, which was an incredible experience. From then on, I made the book required reading among my promotion staff.

Check it out. The things you think you know because you’re smart are probably things that Tony was smart about before we were born.

Most of the time I’m not a first mover. Early, sure (blogging, Channel Frederator, VOD Cars), rarely first. But with my music jones I’ve tried to be on top of most everything and often just wanted to kill myself. Over the years, I’ve been a musician, a record producer, a music television producer and most of all a stone music fan. Pop, rock, jazz, R&B, hip-hop, you name it, I’m there. So, the digital revolution has given me a wonder of hopes and frustrations.

I’ve used ‘em all –the original Napster, Winamp, MusicMatch, the HangGo, the Airport Express, heck I’ve even ran SonicNet Radio for a while– and eventually just chocked on the exasperation. The inventors have caught up with my needs –selection, convenience, and (relative) quality for a reasonable price– and though I’m a little behind the true hipsters, I’m finally at (almost) fan nirvana.

Sonos was the first level of enlightenment [Read more…]