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Talk to the Snail

Phineas and Ferb Take the Boys’ Market by Storm

October 22nd, 2010

Dan Povenmire and Jeff 'Swampy' Marsh
Phineas and Ferb creators Dan Povenmire and Jeff ‘Swampy’ Marsh

This Fast Company article on Phineas and Ferb is interesting for a couple of reasons, not the least of which are the facts and figures how the show’s license and merchandising compares with SpongeBob’s. From Frederator’s point-of-view there’s an even bigger take-away. You might know we’re a cartoon company whose output has been (nearly) 100% creator based, meaning the folks, usually cartoonists, who come up with the idea are also the ones who run the show. So while there’s always that tendency for networks to veer in the opposite direction of how we like to work, it’s great to know this creator-based cartoon - at a network far from being known for its catering to the visions of creators - is now “the top cable animated series among 6- to 14-year-olds.” So, good for Disney for supporting the show, and a bigger congratulations to the cartoonists behind P & F, Dan Povenmire and Jeff “Swampy” Marsh.

– Eric

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